Tags · Via
Starbucks VIA Doing Better Than Expected
Friday, November 13th, 2009“PALM SPRINGS, Calif. -(Dow Jones)- Starbucks Corp.’s (SBUX) Via instant coffee has outperformed expectations in the seven weeks since it was introduced in the U.S., the coffee shop chain’s chief executive, Howard Schultz, said Thursday.
Starbucks began making Via available in September in all its cafes in the U.S. and Canada, as well as in other locations, such as hotels and bookstores. The company created Via, which sells for $2.95 for a pack of three, in an attempt to reach consumers who aren’t inclined to splurge on a regular coffee purchase.”
Read the full article, “Starbucks CEO: Via Instant Coffee Besting Expectations“, at CNNMoney.com.
