Starbucks stops reporting price it pays for coffee beans, but releases other numbers
After years of reporting the average price it pays for coffee, Starbucks decided not to report that figure in its 2009 global responsibility report released today. In 2008, it paid an average of $1.49 a pound, up from $1.43 in 2007, $1.42 in 2006, $1.28 in 2005, and $1.20 in 2004, 2003 and 2002. Spokeswoman Deb Trevino said the company is focused instead on 13 goals in the report.
Starbucks met many of its global responsibility goals, but fell short with recycling. Only 399 of its 7,529 company-operated stores in the U.S. and Canada offer recycling for customers. Only 1.5 percent of its drinks were served in reusable mugs or tumblers in the U.S., U.K. and Canada. And it faces challenges in the various communities it serves, which do not all offer recycling.
Read the full article, “Starbucks stops reporting price it pays for coffee beans, but releases other numbers“. Posted 4/19/10.
